Selling a Bootstrapped SaaS
On January 2, 2020, I sold my software company, ZoomShift. Despite having a great salary, and the flexibility to live the 4-hour workweek, I decided to exit the company that I worked on for nearly a decade.
From external appearances, I was living the American dream. We built and grew a profitable bootstrapped SaaS (software as a service) business from nothing.
But inside, I was struggling.