Selling your business is personal. Your advisor should be too.
Whether it's your first exit or your fourth, I'm with you at every step. Over a decade in the online space. 40+ closed deals. And a genuine investment in getting you the outcome you want.
"Jon is everything you wish for in a website broker; passionate, extremely knowledgeable about digital assets, and above all, honest. Having exited multiple internet businesses, Jon is the best broker I've had the pleasure of working with. From valuation and due diligence, to deal structure and completion, he managed the entire deal flow expertly. If you want an honest broker who you can exit on your terms with, look no further."
John Woods
Multiple exits
How I work
Your exit is more than a transaction.
You spent years building this business. Letting it go should feel steady, not chaotic. I take on a small number of clients so I can give each one the attention it takes to do this right.
"Selling a business is typically something that is dreaded, but working with Jon made the entire process enjoyable. It felt like we were not only getting valuable direction but also chatting with a dear friend."
Joel Cyr — Enjoyable process
I build the valuation model, write the CIM, vet the buyers, and run the negotiations. No handoffs. No junior associates. You always know who you're working with.
I've built, bought, and sold several online businesses. I know the anxiety, the second-guessing, and the feeling that this isn't just money. It's years of your life. So when you call me questioning the LOI terms, I get it.
No upfront fees. I earn my fee when you close. Through Quiet Light, I tap a buyer network built over nearly 20 years. Tens of thousands of qualified acquirers, from solo operators to PE firms.
The process
What happens after you reach out
01
Valuation
We start with an honest conversation about your business, your goals, and where the market stands for businesses like yours.
02
Preparation
I build a sales package that tells your business's story. Financials, growth narrative, risks addressed up front. Buyers have confidence before the first call.
03
Marketing
Your listing reaches Quiet Light's full buyer network plus my own. PE groups, strategic acquirers, experienced operators. The goal: competing offers that give you leverage.
04
Close
Offer negotiation, due diligence, legal review. The hardest stretch of any deal. I'm with you every step of the way until the wire hits your account.
"Jon helped set my expectations from the beginning and was willing to answer all of my one-off, never-going-to-happen questions with complete professionalism and compassion. I felt like I had the hand holding I needed without any pressure."
Shawn Hill — First-time seller
In their words
Sellers who've been through it
"Jon has helped me sell four of my businesses at above-list prices. He understands my needs as a seller and goes above and beyond. Jon's been a broker, a friend, and a true advisor."
"I'd tried selling on my own before, and it was a stressful experience that didn't even result in a sale. Working with Jon was the complete opposite. He made what could have been overwhelming feel straightforward and stress-free."
"I've sold two very different businesses with Jon and he approached both with great professionalism. He was a wonderful partner in preparing my business for sale, taking it to market, and ensuring the closing was seamless."
"I assumed a sale might require significant seller financing. I worried acquirers would want a steep discount. Jon helped me navigate SBA financing and close at an attractive multiple despite a soft market."
"Jon secured a price well above our initial asking amount. He guided us through every step, from escrow to the Asset Purchase Agreement. Working with Jon was more than just a business transaction; it was a partnership."
"Jon is everything you wish for in a website broker; passionate, extremely knowledgeable about digital assets, and above all, honest. Having exited multiple internet businesses, Jon is the best broker I've had the pleasure of working with. From valuation and due diligence, to deal structure and completion, he managed the entire deal flow expertly. If you want an honest broker who you can exit on your terms with, look no further."
"I was initially hesitant about fees, but Jon's expert approach quickly dispelled my concerns. His adept management led to a sale price surpassing our original asking price. I've confidently recommended Jon to two friends in the past three months."
"The increased amount we sold for more than covered their fees. Having Jon in my corner allowed me to keep the focus on my business during the sale, rather than the multiple ins and outs that presented themselves throughout the process."
"Jon did a great job filtering buyers and providing advice based on criteria that were important to us. The process was very controlled and organized from pre-listing to post close. The deal closed above asking price."
"Jon has helped me sell four of my businesses at above-list prices. He understands my needs as a seller and goes above and beyond. Jon's been a broker, a friend, and a true advisor."
"I'd tried selling on my own before, and it was a stressful experience that didn't even result in a sale. Working with Jon was the complete opposite. He made what could have been overwhelming feel straightforward and stress-free."
"I've sold two very different businesses with Jon and he approached both with great professionalism. He was a wonderful partner in preparing my business for sale, taking it to market, and ensuring the closing was seamless."
"I assumed a sale might require significant seller financing. I worried acquirers would want a steep discount. Jon helped me navigate SBA financing and close at an attractive multiple despite a soft market."
"Jon secured a price well above our initial asking amount. He guided us through every step, from escrow to the Asset Purchase Agreement. Working with Jon was more than just a business transaction; it was a partnership."
"Jon is everything you wish for in a website broker; passionate, extremely knowledgeable about digital assets, and above all, honest. Having exited multiple internet businesses, Jon is the best broker I've had the pleasure of working with. From valuation and due diligence, to deal structure and completion, he managed the entire deal flow expertly. If you want an honest broker who you can exit on your terms with, look no further."
"I was initially hesitant about fees, but Jon's expert approach quickly dispelled my concerns. His adept management led to a sale price surpassing our original asking price. I've confidently recommended Jon to two friends in the past three months."
"The increased amount we sold for more than covered their fees. Having Jon in my corner allowed me to keep the focus on my business during the sale, rather than the multiple ins and outs that presented themselves throughout the process."
"Jon did a great job filtering buyers and providing advice based on criteria that were important to us. The process was very controlled and organized from pre-listing to post close. The deal closed above asking price."
"More than once I called Jon on the verge of a meltdown and he calmly listened to my concerns without dismissing them and got me back on track. Having Jon as the intermediary was pivotal in selling my business."
"Selling a business is typically something that is dreaded, but working with Jon made the entire process enjoyable. It felt like we were not only getting valuable direction but also chatting with a dear friend."
"Having an impartial third party negotiating with both sides who is on your team is invaluable. Jon was on every call and email thread answering questions and helping push the deal forward."
"Jon helped set my expectations from the beginning and was willing to answer all of my one-off, never-going-to-happen questions with complete professionalism and compassion. I felt like I had the hand holding I needed without any pressure."
"Selling my business for the first time was daunting, but Jon made the entire process so much easier. He truly had my best interests at heart, skillfully negotiating on my behalf and ensuring I felt confident in every decision."
"Jon gave me a ton of helpful advice when I was selling my SaaS. Without his guidance, I would have been shooting in the dark figuring out a good sale price. Most important of all, Jon is someone you can trust to have your back."
"Jon took time to understand my business and my goals. He did not push me to sell unless I felt comfortable with the price and process. Close date was only around 60 days after coming to market."
"Jon provided an accurate assessment of the current market climate, helping me understand what to expect. His honest and transparent approach reassured me. Jon's expertise and calm demeanor instilled confidence, ensuring I felt supported throughout."
"I've already recommended Jon to other colleagues. The reservoir of interested parties that Quiet Light has access to and the ideology of having current or previous business owners guide sellers through the process makes for a successful recipe."
"More than once I called Jon on the verge of a meltdown and he calmly listened to my concerns without dismissing them and got me back on track. Having Jon as the intermediary was pivotal in selling my business."
"Selling a business is typically something that is dreaded, but working with Jon made the entire process enjoyable. It felt like we were not only getting valuable direction but also chatting with a dear friend."
"Having an impartial third party negotiating with both sides who is on your team is invaluable. Jon was on every call and email thread answering questions and helping push the deal forward."
"Jon helped set my expectations from the beginning and was willing to answer all of my one-off, never-going-to-happen questions with complete professionalism and compassion. I felt like I had the hand holding I needed without any pressure."
"Selling my business for the first time was daunting, but Jon made the entire process so much easier. He truly had my best interests at heart, skillfully negotiating on my behalf and ensuring I felt confident in every decision."
"Jon gave me a ton of helpful advice when I was selling my SaaS. Without his guidance, I would have been shooting in the dark figuring out a good sale price. Most important of all, Jon is someone you can trust to have your back."
"Jon took time to understand my business and my goals. He did not push me to sell unless I felt comfortable with the price and process. Close date was only around 60 days after coming to market."
"Jon provided an accurate assessment of the current market climate, helping me understand what to expect. His honest and transparent approach reassured me. Jon's expertise and calm demeanor instilled confidence, ensuring I felt supported throughout."
"I've already recommended Jon to other colleagues. The reservoir of interested parties that Quiet Light has access to and the ideology of having current or previous business owners guide sellers through the process makes for a successful recipe."
Free tools
Know your numbers before we talk
Built from the same models I use in real deals. Get a real sense of what your business is worth. No signup, no strings.
Start with B2B SaaS (ARR multiple)
Thinking about selling?
Start with a confidential conversation. I'll tell you honestly what I think your business is worth and whether now is the right time. Even if you're a year out, it's worth talking now.
Free 30-minute call. No obligation.